Pascal Bruckner on the history of Western cult of happiness
Elżbieta Mozyro, Happiness like a butterfly
"Notwithstanding the Jacobin leader Saint-Just’s famous remark, happiness was never “a new idea in Europe.” In fact, it was the oldest of ideas, defended by the ancients and pondered by the great philosophical schools. But Christianity, which inherited the notion from Greek and Latin writers, changed it with a view to transcendence: man’s concern here below must be not joy but salvation. Christ alone redeems us from original sin and puts us on the path to divine truth. All earthly pleasures, according to the Christian authors, are but phantoms from the point of view of celestial beatitude. To wish for earthly happiness would be a sin against the Spirit; the passing pleasures of mortals are nothing compared with the hell that awaits sinners who pant after them.
The eighteenth century
This rigorous conception gave way over the centuries to a more accommodating view of life. The eighteenth century saw the rise of new techniques that improved agricultural production; it also saw new medicines—in particular, alkaloids and salicylic acid, an ancestor of aspirin whose curative and analgesic properties worked wonders. Suddenly, this world was no longer condemned to be a vale of tears; man now had the power to reduce hunger, ameliorate illness, and better master his future. People stopped listening to those who justified suffering as the will of God. If I could relieve pain simply by ingesting some substance, there was no need to have recourse to prayer to feel better.
The new conception of happiness was captured in a phrase of Voltaire’s in 1736: “Earthly paradise is here where I am.” Voltaire was, of course, pursued by the Church and the monarchy; he was threatened with death, and his writings were burned. But his proposition deserves attention. If paradise is here where I am, then happiness is here and now, not yesterday, in an age for which I might be nostalgic, and even less in some hypothetical future. In this upheaval of temporal perspectives, poverty and distress lose all legitimacy, and the whole work of enlightened nations becomes eliminating them through education and reason, and eventually science and industry. Human misfortune would be rendered an archaic residue.
After the American and French Revolutions (the first of which inscribed the pursuit of happiness in its founding document), the right to a decent life and the privileged status of pleasure became the order of the day for progressive movements across Europe. It is true that in the early twentieth century, the Bolsheviks curiously rehabilitated the Christian ideal of sacrifice by exhorting the proletariat to fight and work until the great coming of the Revolution; ironically, asceticism returned within a doctrine that denounced religion as the opiate of the masses and that relentlessly persecuted priests, pastors, and believers wherever it took power. But overall, throughout the twentieth century, hedonism’s claims grew ever stronger under the influence of Freudianism, feminism, and the avant-garde in art and politics.
Capitalism and the rise of individualism
In the 1960s, two major shifts transformed the right to happiness into the duty of happiness. The first was a shift in the nature of capitalism, which had long revolved around production and the deferral of gratification, but now focused on making us all good consumers. Working no longer sufficed; buying was also necessary for the industrial machine to run at full capacity. To make this shift possible, an ingenious invention had appeared not long before, first in America in the 1930s and then in Europe in the 1950s: credit. In an earlier time, anyone who wanted to buy a car, some furniture, or a house followed a rule that now seems almost unknown: he waited, setting aside his nickels and dimes. But credit changed everything; frustration became intolerable and satisfaction normal; to do without seemed absurd. We would live well in the present and pay back later.
The second shift was the rise of individualism. Since nothing opposed our fulfillment any longer—neither church nor party nor social class—we became solely responsible for what happened to us. It proved an awesome burden: if I don’t feel happy, I can blame no one but myself. So it was no surprise that a vast number of fulfillment industries arose, ranging from cosmetic surgery to diet pills to innumerable styles of therapy, all promising reconciliation with ourselves and full realization of our potential. “Become your own best friend, learn self-esteem, think positive, dare to live in harmony,” we were told by so many self-help books, though their very number suggested that these were not such easy tasks. The idea of fulfillment, though the successor to a more demanding ethic, became a demand itself. The dominant order no longer condemns us to privation; it offers us paths to self-realization with a kind of maternal solicitude.
This generosity is by no means a liberation in every respect. In fact, a kind of charitable coercion engenders the malaise from which it then strives to deliver us. The statistics that it publicizes and the models that it holds up produce a new race of guilty parties, no longer sybarites or libertines but killjoys. Sadness is the disease of a society of obligatory well-being that penalizes those who do not attain it. Happiness is no longer a matter of chance or a heavenly gift, an amazing grace that blesses our monotonous days. We now owe it to ourselves to be happy, and we are expected to display our happiness far and wide.
Thus happiness becomes not only the biggest industry of the age but also a new moral order. We now find ourselves guilty of not being well, a failing for which we must answer to everyone and to our own consciences. Consider the poll, conducted by a French newspaper, in which 90 percent of people questioned reported being happy. Who would dare admit that he is sometimes miserable and expose himself to social opprobrium? This is the strange contradiction of the happiness doctrine when it becomes militant and takes on the power of ancient taboos—though in the opposite direction. To enjoy was once forbidden; from now on, it’s obligatory. Whatever method is chosen, whether psychic, somatic, chemical, spiritual, or computer-based, we find the same assumption everywhere: beatitude is within your grasp, and you have only to take advantage of “positive conditioning” (in the Dalai Lama’s words) in order to attain it. We have come to believe that the will can readily establish its power over mental states, regulate moods, and make contentment the fruit of a personal decision.
This belief in our ability to will ourselves happy also lies behind the contemporary obsession with health. What is health, correctly understood, but a kind of permission we receive to live in peace with our bodies and to let ourselves be carefree? These days, though, we are required to resist our mortality as far as possible. (…)
In France, photos of Jean-Paul Sartre and the young Jacques Chirac holding cigarettes have been retouched to eliminate the offending objects—just as the Soviet empire used to do with banished leaders. Yet by trying to remove every anomaly, every failing, we end up denying what is in fact the main benefit of health: indifference to oneself, what a great surgeon once called “the silence of the organs.” Everyone must today be saved from something—from hypertension, from imperfect digestion, from a tendency to gain weight. One is never thin enough, fit enough, strong enough. (…)
Now that it has become the horizon of our democracies, a matter of ceaseless work and effort, happiness is surrounded by anxiety. We feel compelled to be saved constantly from what we are, poisoning our own existence with all kinds of impossible commandments. Our hedonism is not wholesome but haunted by failure. However well behaved we are, our bodies continue to betray us. Age leaves its mark, illness finds us one way or another, and pleasures have their way with us, following a rhythm that has nothing to do with our vigilance or our resolution. (…)
The Western cult of happiness is indeed a strange adventure, something like a collective intoxication. In the guise of emancipation, it transforms a high ideal into its opposite. Condemned to joy, we must be happy or lose all standing in society. It is not a question of knowing whether we are more or less happy than our ancestors; our conception of the thing itself has changed, and we are probably the first society in history to make people unhappy for not being happy.”
— Pascal Bruckner, French writer and philosopher, Condemned to Joy. The Western cult of happiness is a mirthless enterprise, City Journal, Winter 2011, vol.21, no.1. (Published in March 2011).